Personal Shopper Bonnie Raimy on Dressing Louie & Brian:

Louie: Trust and Estate Paralegal at Boardman Law Firm
Brian: Director of Student Accessibility Services for UW Colleges

Years in the Industry: Louie, 25 years; Brian, 9 years
Years in Madison: 30 each
What community organizations are you involved with?
Louie:
• Currently on Carpenter-Ridgeway Neighborhood Association Board
• Recently six years on the New Harvest Foundation Board
Brian:
• Singer and recent board member with the Madison Chamber Choir
• Musician and choir director with Unity Church of Madison

Orvis. The name is synonymous with fishing … fly fishing to be exact.

The company, founded in 1856, is definitely the place to go for fly fishing rods, accessories, even fishing lessons, but clothing? Huh?

Orvis’s style is “world traveler meets sophisticated professional” and absolutely oozes class. Leather and suede, tweeds, wool, madras … it’s all there, crafted into beautiful garments just waiting to be worn.

And that’s where our mature male professionals enter the picture.

Louie and Brian have been partners for 29 years. As longtime residents of Madison, they have cultivated a love of the arts, a love for community preservation, and a passion for volunteering. Louie is the outgoing one, while Brian is more shy and reserved. Although different in personality, both men were ideal for Orvis.

Louie works for a law firm, so his ensemble needed to be professional, yet allow for his outgoing personality to come through. The corduroy pub jacket paired with a suede vest and plaid button-down allow for both professional and business casual attire and the suede vest adds a bit of unexpected flair. The outfit says “confidence, independence, and good taste.”

Brian, although shy, wanted to show his adventurous side. Working at UW allowed for a bit more leeway in dress, but still needed to be professional. The leather vest is less formal than a traditional blazer, but quality and craftsmanship make up for its casual nature. Pairing the vest with a sweater and business casual button down create an ensemble that speaks to both Brian’s reserved and adventurous sides … the hat is both practical and daring, and let’s face it, Brian looks fantastic wearing it!

The shoot took place at Indocara on West Washington. Owner Natasha Vora scours the globe for beautiful, unique furnishings and artwork. Stepping into Indocara was like taking a journey … I strongly suggest you make a trip yourself!

Orvis Company Store
1700 Deming Way, Middleton, WI 53562, (608) 831-3181

On Brian:
Presidential microfiber button down, Retail, $79.00
CFO Donegal wool/cashmere mechanic sweater, Retail, $139.00
Pant, khaki, Retail, $79.00
Field trailer hat, Retail, $49.00
Lambswol scarf, Retail, $45.00

On Louie:
Inisheer Isle plaid button down, Retail, $59.00
Roughout suede vest (conac), Retail, $129.00
Murphy’s pub jacket, Retail, $279.99
MK Teton twill retro khaki, Retail, $69.00
Lambswool scarf, Retail, $45.00
Indocara, 540 W.Washington Ave., Madison, WI (608) 251-7711

Hair: Scott Staples, I Du Hair, 21 North Butler Street, Madison, WI 53703