Trek Pride Ride

Madison, WIS.- Forward Madison FC and Trek Bicycle have teamed up to celebrate Madison’s LGBTQIA+ community with the 2023 Trek Pride Ride, a free group bike ride on June 3rd on Madison’s bike paths. This ride is part of the nationwide Trek Pride Ride initiative, with rides occurring all over the United States at the start of June. This is the second Trek Pride Ride in Madison, after a successful collaboration in 2022.

The Trek Pride Ride is free and open to the public, with the ride beginning at Forward Madison FC’s home stadium, Breese Stevens Field, at 3:30pm CT and returning to Breese Stevens around 4:15pm for a complimentary Happy Hour. Several local LGBTQIA+ organizations will be on-site to provide resources and information to ride participants. The ride itself is a fun, casually paced ride that is perfect for the whole family! Trek Pride Ride participants are invited and encouraged to attend the Forward Madison FC home match later that night at 7pm at Breese Stevens Field against Central Valley Fuego FC.

“The Trek Pride Ride brings an abundance of joy to our community and we are grateful to Trek Bicycle for their collaboration in putting on this event,” Forward Madison COO and Owner Conor Caloia said. “We look forward to seeing a great turnout on June 3rd.”

“Trek is proud to partner with Forward Madison FC for the second year in a row to continue honoring the LGBTQIA+ community,” Trek Bicycle Director of Brand Eric Bjorling said. “We look forward to connecting with friends old and new as we ride through the wonderful city of Madison and gather for a celebration at Breese Stevens Field.” Trek Pride Ride participants will receive free swag from Trek and complimentary Bike Valet parking at Breese Stevens Field after the conclusion of the ride. Please visit the Pride Ride page for complete ride information including the ride route and registration information.