Assistant Director of Social Media

  • Full Time
  • Madison

Website University of Wisconsin

  • Location: Madison, Wisconsin
  • Category: Communications and Marketing
  • Employment Type: Partially Remote
  • Employment Type: Staff-Full Time
  • Application Period Opens: May 2 2024 at 4:55 PM CDT
  • Apply By: Jun 13 2024 at 11:55 PM CDT
  • Job Number: 297854-AS

Job Summary:

The Office of Strategic Communication, the central communications and content hub for UW-Madison, is in search of a creative and strategic Assistant Director of Social Media that will provide key support for managing and shaping the university’s social media accounts.

We are looking for someone who is excited by higher ed communications and social media and is comfortable with both strategy development and hands-on content planning and creation. This role will conceptualize, plan and create social media content for distribution across senior leadership and institutional channels to advance the university’s priorities and engage target audiences. A primary function of this role will be to work closely with campus leaders, including the university’s chancellor, to help manage their social presence. The role will work with leadership to produce sharp, engaging written and visual content that captures an individual’s perspective and conveys a range of messages on their channels – from serious campus news to spirited posts that evoke a feeling of inspired goofiness to community highlights. In addition, the Assistant Director of Social Media will plan meetings with and provide guidance, resources and support to social media professionals across campus, especially in the area of executive communications.

This role reports to the Director of Institutional Social Media and will collaborate with leadership, communications professionals and student staff.


Develops and supervises the execution of communication programs and may supervise personnel and/or other resources in support of institutional or unit communication goals.

  • 20% Manages the day-to-day operational unit plans to align with strategic initiatives and to meet established objectives
  • 40% Plans, writes, and edits content for various internal and external stakeholders
  • 10% Plans and directs unit programs and/or projects to ensure adherence to deadlines and budgets
  • 10% Identifies, proposes, and implements new or revised unit operational policies and procedures
  • 10% Develops, implements, and delivers communication materials through various mediums to designated audiences
  • 5% Track progress and report on social media metrics and insights
  • 5% Monitor social media for content opportunities and moderate social media posts following guidance


  • Plans and conceptualizes strategies, campaigns and social content for senior leadership accounts
  • Communicates with leadership and campus partners on strategy, plans and content coordination
  • Provides guidance, resources and consultation via meetings and Teams channel to social media practitioners across campus
  • Attends events and captures takeaways and visuals for content
  • Writes, edits, publishes and shares content on social platforms
  • Directs, coordinates and creates visual content
  • Assists with institutional account strategy and content as needed
  • Monitors, learns from and reports on social media analytics
  • Stays up-to-date on best practices and emerging social media platforms
  • Develops and maintains a social media calendar for leadership accounts
  • Monitors social media channels for messages, comments and reactions, responding when appropriate

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion


Bachelor’s Degree
Candidates with a background in journalism, strategic communications or digital production are encouraged to apply


5+ years of experience in communications and/or marketing.

– Experience managing corporate, nonprofit, institutional or influencer social media accounts, developing and implementing innovative social campaigns across channels
– Demonstrated ability to produce accurate, visual and attention-grabbing content for an individual or brand.
– Experience working with institutional, organizational or corporate leadership on communications, including social media accounts, and experience writing in first-person point of view for leadership
– Track record of management of higher ed or campus accounts
– Experience evaluating the effectiveness of social accounts and campaigns to reach strategic objectives
– Experience capturing and editing photos desired. Ability to create and edit short social videos and Reels a plus. Graphic design and animation skills a plus
– Demonstrated experience working cooperatively and professionally
– Demonstrated ability to work independently on complex projects, manage shifting priorities
– Experience with crisis communications
– Experience adhering to and supporting brand standards across communications channels

We recognize that qualified applicants come from a variety of backgrounds, life experiences, and levels of educational access. We encourage you to apply even if you don’t match all of the qualifications listed above.

Work Type:

Full Time: 100%

This is a hybrid position, working partially remote and partially in-person on the UW-Madison campus.

Some evening and weekend hours may be required, with the employee able to flex their schedule to accommodate work outside regular business hours.

Appointment Type, Duration:



Minimum $70,000 ANNUAL (12 months)
Depending on Qualifications
The expected starting salary range for this position is $70,000-85,000. Actual salary will be based on the candidate’s qualifications.

This position offers a generous benefits package, including more than 5 weeks of paid time off every year, participation in the nationally recognized Wisconsin Retirement System pension plan, comprehensive health/dental/vision insurance, paid professional development opportunities, a flexible work environment and more. Learn more at

How to Apply:

Click the ‘Apply Now’ button to start an application.

You will be asked to upload a cover letter and resume highlighting your experience, knowledge and skills as they relate to the listed qualifications.

In addition, please provide two (2) social media work samples. Higher education and/or leadership focused posts preferred. Include a description of the channel, goal, target audience, and results for each work sample.


Kory Breuer
[email protected]
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Communications Manager(CM003)



Employment Class:

Academic Staff-Renewable

Job Number:


The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.

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